Honda Lancaster in California, owned by LA Car Guys, has been a monthly client of Airmail America for three years. Response from direct mail is far higher than digital because direct mail hits 100% of the market, is delivered into customers' hands and has infinite targeting options.
HONDA LANCASTERSandy Roybal, Director of Advertising Antelope Valley Harley's first Conquest buyback letter produced so much traffic, they couldn't handle it all! Sold $125,000 worth of bikes and would have sold more if they had more salesmen prepped and on deck.
ANTELOPE VALLEY HARLEY-DAVIDSONScott Kellerman and Ron Emard, owners When first advertising Conquest buyback letters with Airmail America, on a total spend of $4400, dealership had one sale the first weekend and called to complain. Within ten days dealer had almost a dozen sales and called to request to "run it again!"
IMPERIAL VALLEY HONDAGeneral Sales Manager